Tick tick... chk chk chk!!!

My friend Matthew invited me to his Marketing focus group for Red&yellow school! Its a post grad course and they have just chosen their final electorate project and group and they are now strategising this whole amazing marketing scheme for the product they have chosen!

Anyway so the way it works is there are 9 groups of 6 in the class and then you choose your product and you conduct all of these external focus groups to conceptualise and zone in on the final scheme for the marketing of it and brand escalation into your chosen target market.

So everyone in the group invites 2 people along to come and do some brainstorming. There are a number of questions etc that have been prepared and the group then launches into these debates on each topic: like packaging, tag line, materials, main consumer, outlets, advertising, leaks into the public etc.

They had chosen this shoe brand called G-mo "Grant Morrison Designs.. and he basically does these incredible one offs and just structurally amazing and functional shoes. All made from animal friendly environmentally friendly products. And they honestly are so cool!

So there we sat this incredibly eclectic group of people: The fashion editor of cosmo, the lawyer, the conservationist, the hippy, the interior designer, the trustfund baby etc thrashing out every possible angle to launch these shoes! It was so intense and people were getting so heated it was amazing!

But wow what incredible energy was emanating from this whole scenario - I felt wired! I just got home and I'm on such a buzz I don't actually know what to do with myself! I wanna do something like that!

Its so powerful to be in the hub of something so creative! Especially when its a group dynamic!
grrrrrrrrrrrrrr!!!
Gad I'm excited!!! It just makes you think about things in a completely different way when you get into situations like that you know, You learn what makes people tick and how they think... anything can become something special with the right Angle and the right brain and the right marketing campaign............ oooooooooh whoop whoop!!